Frequently Asked Questions

Cuvvi is a premium subscription-based children's clothing rental service for kids ages 3 months to 7 years. Think of it as a curated, rotating wardrobe — you borrow beautiful boutique-quality pieces, your little one wears them, and you swap them as they grow. No guilt about outgrowing, no overpaying, no clutter.

Kids outgrow clothing fast — sometimes in weeks. With Cuvvi, you get access to high-quality, elevated styles without the heartache of spending big on something that won't fit next season. It's smarter, more sustainable, and honestly more fun.

We dress little ones from newborn through 7 years old. With plans to expand!

Yes! Cuvvi ships across the US.

We offer just one monthly plan based on credits: Cuvvi Classic ($59/month, 5 credits). Most items are 1 credit with more premium pieces listed as 2 credits.

Credits are how you shop within your plan. Most pieces cost 1 credit, while more premium pieces cost 2 credits.

Yes. You can pause or cancel your membership anytime — no questions asked. We never lock you in.

Your credits reset on your monthly billing date. Unused credits from the previous month don't carry over, so make the most of them each cycle.

You can manage your membership directly from your account page. Once logged in, head to the Account section where you can view your current plan and rental details, track returns, update your payment method, and pause or cancel your membership — all in one place.

Log in to your account and navigate to the Account section. From there you can pause or cancel your membership at any time. Changes take effect immediately and you will always receive a confirmation.

Log in to your account, go to the Account section, and select the option to update your payment method. You can update your card on file there at any time.

You don't need to do anything to initiate a return — just pack everything into your prepaid polymailer and send it back. If you'd like to track it, log in to your account and go to the Account section where you can view the status of your return.

We curate elevated, boutique-quality pieces - think smocked dresses, quarter-zip sweaters, seasonal outerwear, matching sets, and special occasion looks. Every piece is chosen with intention.

Yes! Cuvvi carries specific named brands including Janie & Jack, Feltman Brothers, and other boutique labels. Every piece meets our quality and style standards.

Absolutely! Cuvvi's collection is thoughtfully balanced across both, with a style-first approach.

Your credits determine how many pieces you borrow per rotation. 1-credit items use one credit each and 2-credit items use two. You can mix and match however works best for your child.

When you're ready for something new, simply pack your current pieces into the prepaid polymailer that came with your order and send it back. Then select your next rotation and your new items will be on their way.

No extra steps needed — just pack everything into the prepaid polymailer that came with your order and ship it back. You can drop it off at your nearest USPS location or scan the QR code on the polymailer to schedule a USPS carrier pickup right from your door. Please note that the QR code pickup option is specific to USPS.

Whenever you're ready! Since your membership is monthly, your credits reset at the start of your next monthly billing cycle. Return your current pieces and select a new rotation as often as your credit allowance supports.

Always. Every item is professionally cleaned and inspected before being sent to a new family. Cleanliness and quality are non-negotiable at Cuvvi.

Every piece in our rotation meets our strict quality standards and is inspected after each return. Some items may show gentle signs of wear from previous use, and occasionally you may receive brand new items with tags still attached.

Normal wear and tear is completely covered — we expect kids to be kids. We handle all the cleaning and laundry so you never have to think about it. For anything beyond normal wear, we'll reach out and let you know. In the rare case that an item is beyond repair, you may be charged a replacement fee no greater than the retail cost of the garment. You will always be contacted first before any charge is made.

Nope! That's our job. Just send them back as-is and we'll take care of the rest.

Yes — and that's a core part of why we exist. By circulating high-quality clothing among multiple families instead of letting pieces sit in a closet after being outgrown, Cuvvi extends the life of every garment and meaningfully reduces textile waste.

Retired items are donated to families in need. We also give members the opportunity to purchase pieces they've fallen in love with before they leave rotation — so if there's a special outfit your little one adores, you can keep it.

Yes! Just email us at hello@cuvvi.co and we will charge the card on file.

Yes! Gifting is available. A Cuvvi membership makes a thoughtful, practical gift for new parents, baby showers, or any occasion. Reach out to us or visit our gifting page for details on how to send one.