Privacy policy

Privacy Policy

Cuvvi operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping and rental experience (the “Services”). Cuvvi is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been de-identified or aggregated so that it can no longer identify you.

Depending on how you interact with the Services and where you live, we may collect or process the following categories of personal information, including inferences drawn from them, as permitted or required by law:

• Contact details — such as your name, billing address, shipping address, phone number, and email address
• Financial information — such as payment card type, last four digits, tokenized payment identifiers, transaction details, form of payment, payment confirmation, and other payment-related details. We do not store full card numbers.
• Account information — such as your username, password, saved preferences, and settings
• Transaction information — such as items viewed, added to cart or wishlist, rented or purchased, returned, exchanged, or canceled, as well as past orders
• Membership and rental information — such as plan selection, billing cycle, credit usage, rental history, return activity, and item condition data necessary to operate the rental program
• Child-related fit information provided by a parent or guardian — such as age range, clothing size, and style preferences submitted to help fulfill rental orders
• Communications — such as messages you send to customer support, survey responses, reviews, and other feedback
• User content and photos — such as reviews, testimonials, and images you upload or allow us to use, including social media content you tag with our brand
• Device information — such as device type, browser type, operating system, IP address, and similar technical or network information
• Usage information — such as the pages you view, links you click, time spent on the Services, and referring or exit pages
• Cookies and similar technologies — such as identifiers that help us recognize your browser or device and support functionality, analytics, and advertising

Personal Information Sources

We collect personal information:

• Directly from you when you create an account, place an order, join a membership, complete a form, or contact us
• Automatically through your device and use of the Services, including through cookies, pixels, SDKs, and similar technologies
• From service providers who perform services on our behalf, such as payment processing, shipping, analytics, or messaging
• From partners and other third parties, where permitted by law

How We Use Your Personal Information

We use personal information to:

• Provide, personalize, and improve the Services — including fulfilling retail orders and rentals, processing payments, managing memberships, credits, returns, and account preferences, sending service-related notices, and recommending relevant products
• Operate our rental program — including tracking shipments and returns, managing rental periods, monitoring item condition, administering credits, and offering purchase-after-rental options where available
• Market and advertise — including sending promotional emails or SMS messages where permitted and showing ads based on your activity on our site or elsewhere
• Protect security and prevent fraud — including verifying accounts, investigating suspicious behavior, reducing fraud risk, and protecting the Services
• Communicate with you and provide support — including responding to questions, providing customer care, and maintaining our relationship with you
• Comply with legal obligations — including responding to lawful requests, enforcing our terms, and protecting our rights and users

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These parties may include:

• Service providers and processors — such as Shopify, payment processors, email and SMS platforms, rental workflow tools, shipping and return partners, cloud hosting providers, IT and security vendors, and analytics providers
• Business and marketing partners — to help deliver advertisements and measure performance. These partners may use your information in accordance with their own privacy notices. Depending on your location, you may have the right to direct us not to share information for targeted advertising
• Third parties acting at your direction or with your consent — for example, if you ask us to publish a review, use social media content, or ship a gift
• Affiliates — within our corporate group, where relevant for the purposes described in this Policy
• Parties involved in legal or business transactions — such as to comply with law, respond to legal process, protect our users or rights, or in connection with a merger, acquisition, financing, or sale of assets

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transmitted to and shared with Shopify and certain third parties, which may be located in other countries.

We may also use enhanced Shopify features that incorporate data from your interactions with our store, other merchants, and Shopify.

For those enhanced features, Shopify may be responsible for certain processing activities, including responding to rights requests for those specific purposes. You can learn more through Shopify’s consumer privacy materials and privacy request tools.

Children’s Information

Our Services are intended for use by parents or legal guardians over the age of 18. We do not knowingly collect personal information directly from children.

A parent or guardian may voluntarily provide limited child-related information, such as age range, clothing size, and fit preferences, solely for the purpose of fulfilling an order or operating the rental experience.

We do not knowingly use or share children’s information for targeted marketing. If you believe we have collected personal information from a child without appropriate consent, please contact us and we will take appropriate steps to delete it.

User Content, Reviews, and Social Media

If you submit a review, testimonial, photo, or other content to us, or tag our brand on social media, you grant us permission to repost, share, or use that content in accordance with our Terms of Service.

If you would like us to remove content you previously shared with us or authorized us to use, please contact us at hello@cuvvi.co.

Payments and Security

Payments are processed by Shopify and/or our payment partners. We do not store full credit card numbers.

For memberships and rentals, you authorize us to securely maintain a tokenized payment method so we can process recurring subscription charges, late fees, damage fees, replacement charges, and other charges permitted under our Terms of Service.

Please note that no internet or electronic storage method is completely secure, and we cannot guarantee absolute security. We encourage you not to send sensitive information through unsecured channels.

Cookies and Analytics

We and our partners use cookies, pixels, SDKs, and similar technologies to operate the Services, remember your preferences, analyze site activity, and support advertising and marketing efforts.

You may be able to manage cookie preferences through your browser settings and, where available, through our cookie banner. Please note that blocking cookies may impact the functionality of parts of the Services.

If you visit our Services with a Global Privacy Control signal enabled, we will treat that signal as a request to opt out of sharing for targeted advertising on that browser or device where required by applicable law. Other than GPC, we do not respond to browser-based “Do Not Track” signals.

Data Retention

We retain personal information for as long as needed to provide the Services, maintain your account, operate the rental program, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

You may request deletion of certain information at any time, subject to legal or legitimate business retention needs, such as accounting, tax, fraud prevention, or chargeback defense.

International Transfers

We may transfer, store, and process personal information outside your state, province, or country.

If we transfer personal information from the EEA or the UK, we will rely on recognized legal transfer mechanisms where required, such as Standard Contractual Clauses or equivalent safeguards, unless the destination is covered by an adequacy decision.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to legal exceptions and verification requirements:

• Access / Know — request details about the personal information we hold about you
• Delete — request deletion of personal information we maintain about you
• Correct — request correction of inaccurate personal information
• Portability — request a copy of certain information in a portable format
• Opt out of targeted advertising or certain sharing activities — where applicable law provides this right
• Manage marketing preferences — unsubscribe from promotional emails using the link in our emails, though we may still send non-promotional account or order-related messages

You may exercise your rights where indicated on the Services or by contacting us using the information below. We may need to verify your identity before processing certain requests. Where permitted by law, you may also designate an authorized agent to act on your behalf.

Complaints

If you have concerns about how we process your personal information, please contact us first.

Depending on where you live, you may also have the right to appeal our decision or file a complaint with your local data protection authority.

Third-Party Websites and Links

The Services may contain links to websites or services operated by third parties. We do not control those third parties and are not responsible for their privacy or security practices.

We encourage you to review their policies before providing information. Content you share publicly, including on social media, may be visible to others.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, practices, legal obligations, or operational needs.

When we do, we will post the updated version on this page, revise the “Last updated” date, and provide additional notice where required by law.

Contact

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:

Cuvvi
Baby Borrow LLC
Email: hello@cuvvi.co