Terms of service
Terms of Service
Last updated: 04/07/2026
These Terms of Service may also be referred to as “Terms and Conditions” or “Terms of Use.” All such terms are interchangeable and equally binding.
OVERVIEW
Welcome to Cuvvi (“we,” “us,” or “our”). Cuvvi operates this website and store, including all related content, features, tools, products, and services (collectively, the “Services”).
Cuvvi is powered by Shopify, which enables us to provide the Services to you.
By accessing or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy [LINK]. If you do not agree to these Terms, you may not access or use the Services.
SECTION 1 – ACCESS AND ACCOUNT
By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, and that you have given us your consent to allow any of your minor dependents to use the Services on devices you own, purchase, or manage.
To use the Services, including browsing our store or purchasing products or services, you may be asked to provide certain information, including your email address, billing information, shipping information, and payment details. You represent and warrant that all information you provide is accurate, current, and complete, and that you have all rights necessary to provide it.
You are solely responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You may not transfer, sell, assign, or license your account to any other person.
SECTION 2 – OUR PRODUCTS AND SERVICES
We make reasonable efforts to display our products and services as accurately as possible through our online store. However, colors, textures, and appearance may vary depending on your device, screen settings, and other technical factors.
We do not guarantee that the appearance, quality, fit, or condition of any item will exactly match how it appears online.
All product descriptions, service details, availability, and pricing are subject to change at any time without notice. We reserve the right to discontinue any product or service and to limit quantities offered to any person, household, geographic region, or jurisdiction on a case-by-case basis.
SECTION 3 – ORDERS
When you place an order, you are making an offer to purchase or rent. We reserve the right to accept, reject, limit, or cancel any order at our sole discretion. Your order is not accepted until we confirm acceptance and process payment.
Please review your order carefully before submitting it. We may not be able to accommodate cancellation or modification requests after an order has been accepted.
If we do not accept, modify, or cancel an order, we may attempt to notify you using the email address, billing address, or phone number you provided at checkout.
All purchases are subject to our Refund Policy [LINK].
You represent and warrant that all purchases and rentals are for personal or household use only and not for resale, export, commercial styling, photography, promotional use, or other commercial purposes unless expressly authorized by us in writing.
SECTION 3A – MEMBERSHIPS AND CREDIT-BASED RENTALS
Cuvvi offers access to children’s clothing through recurring membership plans and other credit-based rental offerings (collectively, “Memberships”).
Membership Structure
Memberships are billed automatically according to the terms of the plan you select, such as monthly or another recurring billing cycle. Each plan provides a set number of credits that may be used toward eligible rental items during the applicable billing period.
Credits may only be used as described in your plan and have no cash value. Credits are non-transferable and may not be redeemed for cash unless required by law.
Ownership of Items
All rental items remain the property of Cuvvi at all times. You receive only a limited, temporary right to possess and use those items in accordance with these Terms.
Rental Period
The rental period begins when the item is delivered and ends when the return package is scanned by the designated return carrier, unless we state otherwise. Items must be returned by the due date provided with your order or account.
Care and Condition
You agree to handle all rental items with reasonable care. Normal wear is expected. However, significant damage, staining, alterations, missing pieces, or loss may result in repair fees, cleaning fees, or replacement charges up to the item’s retail value.
You agree not to wash, dry clean, alter, repair, relabel, or otherwise modify rented items unless we expressly instruct you to do so.
Non-Return or Loss
If a rental item is not returned within 10 business days after the end of the rental period, we may charge the payment method on file up to the item’s retail value, along with any applicable late fees or other charges permitted by these Terms.
Purchase Option
From time to time, we may offer you the option to purchase a rented item. Pricing, eligibility, and availability are determined at our sole discretion. Any such purchase is final sale unless we state otherwise.
Cancellation and Suspension
You may cancel your membership before your next billing date. Unless otherwise stated, cancellation will take effect at the end of the current billing cycle, and no refunds or prorated credits will be issued for unused time or unused credits.
We reserve the right to pause, suspend, or terminate memberships or rental access in cases of misuse, repeated late returns, failed payments, suspected fraud, policy abuse, or other violations of these Terms.
No Resale or Commercial Use
Rental items are provided solely for personal, non-commercial use. You may not resell, sub-rent, loan, lend for compensation, use in commercial photography, styling, content creation, advertising, events, or promotions without our prior written consent.
SECTION 4 – PRICES AND BILLING
Prices, discounts, promotional offers, and membership terms may change at any time without notice. The price charged for a product, rental, or plan will be the price in effect at the time your order is placed or your subscription renews, as applicable.
Unless expressly stated otherwise, prices do not include taxes, shipping, handling, customs, duties, or import charges.
Prices displayed in our store may differ from prices offered elsewhere, and promotional terms may override these Terms where explicitly stated.
You agree to provide current, complete, and accurate purchase, payment, and account information for all purchases and memberships.
Payment Authorization
By purchasing from Cuvvi or enrolling in a membership, you authorize us to charge your payment method for all applicable amounts, including:
- membership or subscription fees
- rental fees
- applicable taxes and shipping charges
- late fees
- repair or replacement charges
- unreturned item charges
- other outstanding balances due under these Terms
Where reasonably practicable, we may provide notice before charging certain incidental fees, but you remain responsible for all charges authorized under these Terms.
SECTION 5 – SHIPPING AND DELIVERY
We are not liable for shipping or delivery delays. All delivery dates are estimates only and are not guaranteed.
We are not responsible for delays caused by carriers, customs processing, weather, force majeure events, or other circumstances beyond our reasonable control.
For retail purchases, title and risk of loss pass to you when the item is delivered to the carrier, to the extent permitted by law.
For rental returns, risk of loss remains with you until the return package is scanned by the designated carrier.
Return Process
Where provided, each rental order includes return materials and instructions. You are responsible for securely packaging and returning items by the applicable due date. Failure to return items on time may result in charges under these Terms.
Inventory Substitution
In limited circumstances, we may substitute a comparable item of equal or greater value if your selected item becomes unavailable due to damage, loss, quality control concerns, or stock constraints.
SECTION 5A – DAMAGE, CLEANING, AND HYGIENE
All rental items are cleaned and inspected between uses. Because items circulate through a rental program, minor signs of prior wear may be visible.
Do not attempt to clean, alter, or repair rental items yourself. If damage occurs, notify us promptly at hello@cuvvi.co.
Normal wear is expected and typically covered by the rental program. However, significant staining, damage, missing components, or loss may result in fees up to the item’s retail value.
We are not responsible for allergic reactions, skin sensitivities, or other reactions related to fabrics, detergents, trims, or prior handling of items.
SECTION 6 – INTELLECTUAL PROPERTY
Our Services, including all trademarks, service marks, logos, brand names, trade dress, text, images, graphics, icons, audio, video, product copy, and the design, selection, and arrangement of the foregoing, are owned by or licensed to Cuvvi and are protected by U.S. and international intellectual property laws.
You may not reproduce, distribute, modify, create derivative works from, publicly display, republish, download, transmit, or exploit any part of the Services without our prior written consent.
All rights not expressly granted are reserved. Our trademarks and trade dress may not be used in connection with any product or service without our prior written permission.
SECTION 6A – BRAND AND VENDOR RELATIONSHIPS
Cuvvi may feature items from third-party brands, designers, or vendors (“Brand Partners”).
All trademarks, product names, designs, and other intellectual property associated with those Brand Partners remain the property of their respective owners.
We are not responsible for defects originating from Brand Partners, and nothing in these Terms grants you any rights in third-party intellectual property.
You agree not to misuse, reproduce, or exploit Brand Partner intellectual property without authorization.
SECTION 7 – OPTIONAL TOOLS
We may provide access to third-party tools or integrations that we do not monitor or control.
You acknowledge that such tools are provided “as is” and “as available,” without warranties, representations, or endorsements of any kind. Your use of optional tools is at your own risk, and you should review the applicable third-party terms before using them.
SECTION 8 – THIRD-PARTY LINKS
The Services may contain links to third-party websites or services that are not owned or controlled by Cuvvi.
We are not responsible for examining or evaluating the content, accuracy, policies, or practices of those third parties, and we assume no liability in connection with them.
Your interactions with third-party websites are at your own risk. Please review their terms and privacy policies before engaging with them.
SECTION 9 – RELATIONSHIP WITH SHOPIFY
Cuvvi is powered by Shopify, which enables us to provide the Services to you. However, any purchases, rentals, or memberships you enter into are solely between you and Cuvvi.
To the fullest extent permitted by law, you acknowledge that Shopify is not responsible for any aspect of the transactions between you and Cuvvi, and you release Shopify from claims arising from your purchases, rentals, or use of the Services.
SECTION 10 – PRIVACY
All personal information collected through the Services is subject to our Privacy Policy [LINK] and, where applicable, Shopify’s privacy practices.
By using the Services, you acknowledge that your information may be processed by Shopify and our service providers as necessary to operate and improve the Services.
SECTION 11 – FEEDBACK
If you submit ideas, suggestions, reviews, testimonials, or other feedback, you grant us a perpetual, worldwide, royalty-free, irrevocable license to use, reproduce, modify, publish, display, and otherwise exploit that feedback for any lawful purpose.
You represent that you have all rights necessary to submit such feedback and that it does not violate the rights of any third party. We may, but are not obligated to, monitor, remove, or refuse content we determine to be unlawful, offensive, or otherwise objectionable.
SECTION 12 – ERRORS, INACCURACIES, AND OMISSIONS
Occasionally, information on the Services may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, shipping, availability, or other matters.
We reserve the right to correct such errors, update information, and cancel or refuse orders if any information is inaccurate, at any time and without prior notice.
SECTION 13 – PROHIBITED USES
You may not use the Services:
- for any unlawful purpose
- to violate any law or regulation
- to infringe the rights of any third party
- to upload or transmit viruses or malicious code
- to harass, abuse, defame, threaten, or discriminate
- to impersonate another person or misrepresent your affiliation
- to interfere with the security, functionality, or operation of the Services
- to scrape, copy, or exploit content or data from the Services without authorization
We reserve the right to suspend or terminate your access for prohibited conduct.
SECTION 14 – TERMINATION
We may terminate or suspend your access to the Services or your membership at any time, without notice, if we believe you have violated these Terms or otherwise engaged in misuse of the Services.
You remain responsible for all charges, obligations, and liabilities incurred before termination.
Any provisions that by their nature should survive termination will survive, including those relating to intellectual property, payment obligations, disclaimers, limitations of liability, indemnification, dispute resolution, and governing law.
SECTION 15 – DISCLAIMER OF WARRANTIES
Except as expressly stated by us in writing, the Services and all products and rentals are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory.
To the fullest extent permitted by law, we disclaim all implied warranties, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
We do not warrant that the Services will be uninterrupted, secure, timely, or error-free, or that products or rentals will meet your expectations. Some jurisdictions do not allow the exclusion of certain warranties, so portions of this section may not apply to you.
SECTION 16 – LIMITATION OF LIABILITY
To the fullest extent permitted by law, Cuvvi and its affiliates, officers, directors, employees, agents, contractors, licensors, vendors, and service providers will not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost savings, loss of data, replacement costs, or similar damages, arising out of or related to your use of the Services or any purchase or rental made through the Services.
Without limiting the foregoing, we are not liable for allergic reactions, sizing discrepancies, dissatisfaction with style or fit, or the presence of minor signs of prior wear on rental items.
In any event, our total liability to you for any claim arising out of or relating to the Services will not exceed the amount you paid to us for the specific product or rental giving rise to the claim, or, if greater and required by law, another minimum amount required by applicable law.
SECTION 17 – INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Cuvvi, Shopify, our affiliates, Brand Partners, licensors, vendors, service providers, and each of their respective officers, directors, employees, contractors, and agents from and against any claims, losses, damages, liabilities, judgments, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:
- your breach of these Terms or any policy incorporated into them;
- your violation of any law or third-party right;
- your misuse of the Services; or
- your use, care, handling, return, late return, loss, or damage of any rented or purchased item.
This indemnification also extends to claims made by third-party brands, vendors, or licensors whose products or intellectual property are made available through the Services.
We may control the defense and settlement of any matter subject to indemnification, and you agree to cooperate with that defense.
SECTION 18 – PHOTOGRAPHY AND SOCIAL MEDIA USE
If you tag our brand account, use our branded hashtags, submit reviews, or otherwise provide user-generated content to us, you grant us a perpetual, worldwide, royalty-free license to repost, share, reproduce, publish, and display that content, including your likeness and handle, for marketing, promotional, editorial, and business purposes, subject to applicable law and our Privacy Policy.
If you would like us to remove specific content, please contact us at [your support email].
SECTION 19 – GIFT CARDS, CREDITS, AND PROMOTIONS
Gift cards, referral credits, promotional credits, discount codes, and similar offers:
- may have expiration dates
- may be subject to additional terms
- are non-transferable unless expressly stated otherwise
- are not redeemable for cash except where required by law
We reserve the right to modify, suspend, or cancel promotions, referral programs, or credits at any time, subject to applicable law.
SECTION 20 – SAFETY DISCLAIMER FOR CHILDREN’S ITEMS
All clothing and accessories made available through Cuvvi are intended for normal wear by children under appropriate adult supervision.
You are responsible for inspecting items upon receipt and discontinuing use if an item appears unsafe, damaged, or unsuitable.
To the fullest extent permitted by law, Cuvvi is not responsible for injury, allergic reaction, or other harm arising from improper use, misuse, or failure to supervise use of any item.
SECTION 21 – FORCE MAJEURE
We are not liable for delays, interruptions, or failures in performance resulting from events beyond our reasonable control, including natural disasters, severe weather, carrier disruptions, labor disputes, internet outages, epidemics, pandemics, governmental actions, or supply chain interruptions.
SECTION 22 – DISPUTE RESOLUTION AND ARBITRATION
Please read this section carefully. It affects your legal rights.
To the fullest extent permitted by law, any dispute, claim, or controversy arising out of or relating to these Terms, the Services, or any purchase or rental from Cuvvi shall be resolved by binding individual arbitration administered by the American Arbitration Association, unless you and Cuvvi agree otherwise in writing.
The arbitration will take place in Austin, Texas, unless otherwise required by applicable law.
You and Cuvvi each waive any right to a jury trial and any right to participate in a class action, class arbitration, or representative proceeding, to the extent permitted by law.
Nothing in this section prevents either party from seeking temporary or preliminary injunctive relief in a court of competent jurisdiction when necessary to protect rights pending arbitration.
SECTION 23 – SEVERABILITY
If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision shall be enforceable to the fullest extent permitted by law, and the unenforceable portion shall be deemed severed from these Terms without affecting the validity and enforceability of the remaining provisions.
SECTION 24 – WAIVER AND ENTIRE AGREEMENT
Our failure to exercise or enforce any right or provision of these Terms does not constitute a waiver of that right or provision.
These Terms, together with any policies or operating rules posted by us on the Services, constitute the entire agreement between you and Cuvvi regarding your use of the Services and supersede any prior or contemporaneous agreements, communications, and proposals relating to the Services.
SECTION 25 – ASSIGNMENT
You may not assign, delegate, or transfer these Terms or any of your rights or obligations under them without our prior written consent.
We may assign, transfer, or delegate our rights and obligations under these Terms at any time without notice, including in connection with a sale of assets, merger, acquisition, or corporate reorganization.
SECTION 26 – GOVERNING LAW
These Terms and any disputes arising from them are governed by the laws of the State of Texas, without regard to conflict of law principles, except to the extent superseded by applicable consumer protection law.
SECTION 27 – HEADINGS
Section headings are included for convenience only and do not affect interpretation.
SECTION 28 – CHANGES TO THESE TERMS
We may update these Terms from time to time by posting a revised version on our website.
Your continued use of the Services after the updated Terms become effective constitutes your acceptance of those changes, except where additional notice is required by law.
SECTION 29 – CONTACT INFORMATION
Questions about these Terms should be sent to:
Cuvvi
Baby Borrow LLC
Email: hello@cuvvi.co